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BlackBerry: Network Operators Latest Offering

By Jonah Iboma

Since the coming of digital mobile services into the country in 2001, different mobile devices have been introduced by manufacturers and vendors. From Nokia Communicator, priced at the highest level and used by those who are usually in the upper class of the society, to Motorola C112, designed for low-income earners in the emerging markets, mobile phones have grown in their use by people.
One of the latest solutions introduced by mobile phone operators in the country is the BlackBerry mobile solution.


For many users, given the amount of publicity that has been put into by services providers – MTN and Globacom – there must be a lot that the device offers compared to conventional handsets.
Firstly, BlackBerry is a mobile device, which has a lot of functionalities. It is classified among mobile phones called smart phones.


A smartphone is a full-featured mobile phone with personal computer-like functionality. Most smartphones are camera phones that support full-featured email capabilities with the functionality of a complete personal organiser. An important feature of most smartphones is that applications for enhanced data processing and connectivity can be installed on the device. This is clearly different from regular phones, which support only inbuilt applications.


These applications may be developed by the manufacturer of the device, by the operator or by any other third-party software developer.
”Smart” functionality includes any additional interface including a miniature QWERTY keyboard, a touch screen, or even just secure access to company mail, such as is provided by a BlackBerry.


The BlackBerry Pearl 8100 smartphone is one of the world‘s smallest smartphones and comes complete with digital camera, multimedia capabilities and expandable memory. And it offers users features including phone, email, web browser, text messaging (SMS and MMS), instant messaging, organiser applications and more.
The BlackBerry Pearl provides Quad-band network support (on 850/900/1800/1900 MHz GSM/GPRS and EDGE networks) to allow for international roaming between North America, Europe and Asia Pacific.


But why are Nigerian operators suddenly introducing the solutions? Chief Marketing and Customer Relations Officer, MTN, Mr. Bola Akingbade said BlackBerry is the leading wireless enterprise solution that keeps mobile professionals connected to people and information while on the move. According to him, it has a proven platform that provides users with secure, wireless access to full business applications including email, corporate data, phone, SMS, web and organiser features.


Speaking further on the development, General Manager, Business Marketing, MTN, Mr. Tunji Adeyinka, said that the BlackBerry solution from the MTN stable is unique in that it is designed as a pre and post-paid enabled package for subscribers on the MTN network. ”Right now, no other network offers such full package as MTN in Nigeria,” he claimed.


The BlackBerry Enterprise Server tightly integrates with Microsoft Exchange, Novell GroupWise and IBM Lotus Domino and works with existing enterprise systems, to enable secure, push-based wireless access to email and other corporate data.

Source: punch