Fidelity Bank, a consolidated bank that emerged at the end of 2005, following a merger with FSB International Bank and Manny Bank currently has one of the most attractive banking products for school children in the banking industry.

Fidelity Sweet Account, simply called SWEETA offers some benefits to schools which include School Excursions and Events Sponsorships, particularly, Inter-house Sports. The bank, "the account is for anybody, businessmen and women professionals who are interested in carving great future for their children while enjoying a stream of benefits and reward on their accounts all the way."

Some of the benefits of SWEETA include. High Interest rate of up to 9 per cent per annum.- Interest rate of 7 per cent per annum for N20,000 to N99,999; Average monthly balance of N100,000 or more attracts an incremental 2 per cent per annum per annum; Child learns Savings and Banking Culture from cradle.
"With just N20,000 your child becomes a member of the SWEETA Kidz Club and enjoys: Free customized welcome Packages (Exercise books, Pencil, Rulers, Erasers etc); Annual; SWEETA Fun day i.e. parties; Free Birthday Gifts; Free Back-to-school packs; Education endowment up to 10 times account balance up to a maximum of N1 million.

Benefits for Teenagers also include; Free customized welcome Packages (Exercise books, Pencil, Rulers, Erasers etc); Annual SWEETA Fun day i.e. parties; Free Birthday Gifts; Free Back-to-school packs; Education endowment up to 10 times account balance up to a maximum of N1 million; At age 13 account holder graduates to SWEETA Teen’s Klub; Back-to-School Packs; Access to SWEETA Internet Websites and e-mail addresses.

For account holders; Access to Vacation Jobs for account holders with consistent average balance of N200, 000, (Minimum age 16 years, Minimum duration 2 months, Maximum duration 3 months); Opportunity for permanent employment for account holders who graduate with First Class Honours from the University Career counseling; Customized ValuCard/ SWEETA Teens Klub ID; Free Monthly online SWEETA Teens’ Newsletter, and Participation in quarterly Quiz Competitions.

The parents too are not left out. They stand to gain besides the benefits accruing for their children. They include; Cash collateralized loan of up to 95 per cent of account balance; Ready for school" facility to a maximum of N350, 000 at reduced interest; Standing Order for the payment of school fees, and Cheques and Dividend warrants lodgment.