TNB has over 26,000 active business subscribers to its newsletter mailing list worldwide and is read by some of the major decision makers and business leaders with interest in Nigerian business or economy.

Hits to the website are over 38,000 per week and visitors spend an average of 7.8 minutes per visit. This provides a high level of opportunity to view advertising banners.
 

There are several reasons to advertise with TNB some of which are covered below:

Effective way to call for action: The newsletter and website offer very effective way to deliver “call for action” by instructing or directing readers to engage the advertiser’s message in a specific and required manner. An example might be asking readers to ‘register now a discounted offer’.

Brand Awareness, Sales Uplift & Target Audience: TNB’s readers and subscribers are people who have real interest in business, investment and economy in Nigeria. They value the intelligence and integrity they find in TNB. They are therefore very receptive to information from TNB and are already in a frame of mind to consider business/consumer decisions at contact with adverts on TNB. It is also an excellent way to build brand awareness amongst business consumers and decision makers.

Reach:

• The website, www.thenigeriabusiness.com, attracts over 38,000 hits per week.
• Each visitor spends 7.8 minutes on average providing an exceptional opportunity to view your advert
• TNB has a community of over 26,000 active business subscribers worldwide to its newsletter and is read by some of the major decision makers and business leaders with interest in Nigerian business or economy. A breakdown of TNB’s newsletter audience spread is illustrated by the Area/Population Chart below:

Brand Affiliation: TNB considers the development of its brand as a critical factor in its future success and therefore invests significantly in it. Advertisers will therefore derive real benefit by being perceived seriously as a business with global outlook.

Information correct as at 21st July, 2008

Home Page et al	Naira ( )	Pounds (£)
*Scroll Advert	12,500	50 [1st 20 words, £3 per word thereafter]
Half Banner	37,500	150
Full Banner	50,000	200
Skyscrapers	62,500	250
Format Box ads/MPUs	75,000	300
Newsletter
Banner	25,000	100
Skyscrapers	37,500	150
*Three months minimum
TNB Magazine Advert Tariff Card (Per Month)     Specification £                N FULL PAGE (ROP) 1170 292,500       INSIDE BACK COVER 1495 373,750       INSIDE FRONT COVER 1550 387,500       OUTSIDE BACK COVER 1800 450,000       DOUBLE PAGE SPREAD 2900 725,000       BOTTOM STRIP 750 187,500       HALF PAGE                      620 155,000       QUARTER PAGE 350 87,500       EXECUTIVE CLASSIFIED     2.7 X 5.6 (inches) 150 37,500       2.7 X 4.3 (inches) 100 25,000       SUPPLEMENT RATES     PUBLIC NOTICE 1400 350,000       COLOUR FLASH ON COVER 750 187,500       Rates for Sponsorships, Classifieds, Jobs, Exclusivity etc are negotiable.

Please fill out your company details.
You will be contacted by The Nigeria Business Advertsing department ASAP.